Enter your email address to be notified
when the Kickstarter pre-launch goes live
(and claim your free gift!)
HANG ON! I HAVE QUESTIONS...
What, pray tell, is a ‘Kickstarter’?
Kickstarter is a website where creators raise money to make all sorts of things; games, gadgets, books, sculptures, films. The creator sets up a campaign page that shows off their idea, and interested customers can then pledge money. If the pledges reach (or exceed) the funding goal, then the creator is able to claim the funds and make the product.
To give you an idea how it works for us, our funding goal is based on how much the manufacturer charges for a minimum order of the Curse of the Were-Mummy game components, plus postal boxes, artist fees, and actor fees: £6962. If we reach that goal within 30 days of our campaign launching, then the Kickstarter is deemed a success and we can start ordering components, commissioning the artist, and recording actors.
For the customer, Kickstarter is a bit like a pre-order system, except it’s called ‘pledging’ rather than ‘buying’ because the money only leaves your bank account if the campaign reaches its goal. If the goal is reached, then a few months down the line, the customer receives the item(s) they paid for.
This system is particularly beneficial for small creators like us, who can’t afford to front several thousand pounds to bring our new ideas to fruition. And it’s exciting for the customer, who gets first dibs (and oftentimes a discount) on brand new products!
So, hooray for Kickstarter!
And dare I ask what you mean by a ‘pre-launch’?
According to Kickstarter, doing a long run-up to the launch of a campaign gives the creator the greatest chance of success.
So, a pre-launch campaign page appears on the Kickstarter website a few weeks before the actual campaign starts. The pre-launch page gives a sneak-peek of what’s to come, and crucially, it allows you to sign up for an email alert that tells you when the campaign launches.
However, we’re not ready to launch our pre-launch yet, so we’re asking you to sign up HERE so you can be alerted when our pre-launch is launched. And then, when the pre-launch is launched, you can sign up THERE to be alerted when the campaign is launched.
Are you freaking kidding me?
Are you TRYING to upset your potential customers?
Yeah, I know what it sounds like. I too would think we were pulling your leg. But Kickstarter says it’s the way to get our game made! We just want to make the game! The data shows that pre-launch email sign-ups lead to significantly more pledges in the all-important first 48 hours, and the more people that pledge in the first 48 hours, the more Kickstarter’s algorithm pushes your page to all the people browsing the site. And that means a much higher chance of hitting the funding goal.
So here’s an incentive: anyone who signs up RIGHT HERE RIGHT NOW gets a free gift if they pledge!
Woooo!
Alright, I understand now.
NOW I'm ready to enter my email address to be notified when the Kickstarter pre-launch goes live
(and claim my free gift!)